Ready, Fire, Aim: Explaining an Entrepreneurial Strategy for New Products
Year of publication: |
1989
|
---|---|
Authors: | Copulsky, William |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 6.1989, 2, p. 45-50
|
Publisher: |
MCB UP Ltd |
Subject: | Entrepreneurship | Product champions | Product launch | Risk |
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