Ready to win? : generating high-quality leads through online sweepstakes and contests
Year of publication: |
2015
|
---|---|
Authors: | Schulten, Matthias Bernhard ; Rauch, Michaela |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 1, p. 21-37
|
Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Direktmarketing | Direct marketing | Glücksspiel | Gambling |
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