Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
Steven D'Alessandro; Bill Chitty
| Year of publication: |
2011
|
|---|---|
| Authors: | D'Alessandro, Steven ; Chitty, Bill |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 8, p. 843-878
|
| Subject: | Internationales Marketing | International marketing | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267749