Real Products in Imaginary Worlds
| Year of publication: |
2014
|
|---|---|
| Authors: | Castronova, Edward |
| Publisher: |
[S.l.] : SSRN |
| Subject: | Welt | World | Kaufkraftparität | Purchasing power parity | Produktivität | Productivity | Wirtschaftswachstum | Economic growth | Volkswirtschaftliche Gesamtrechnung | National accounts |
| Description of contents: |
Synthetic worlds offer marketers an attractive new hunting ground. This very brief essay discusses the prospects and pitfalls of in-world advertising
|
| Extent: | 1 Online-Ressource (2 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Harvard Business Review, pp. 20-22, May 2005 |
| Classification: | L86 - Information and Internet Services; Computer Software ; M3 - Marketing and Advertising |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014027756