Real‐Time Strategy
Last year I wrote a column about the potential for new rivals from outside companies' traditional competitive sets to mount surprise attacks. My key premise was that one of the old “givens” of strategy, that “you know your industry boundaries,” was fast falling by the wayside. The new strategic rule I suggested was: There are no industry boundaries.
Year of publication: |
2002
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Authors: | Oliver, Richard W. |
Published in: |
Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 23.2002, 1, p. 6-8
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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