Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Year of publication: |
2009
|
---|---|
Authors: | Clark, John S. ; Apostolopoulou, Artemisia ; Gladden, James M. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 165-183
|
Subject: | Ballsport | Ball game | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Fernsehprogramm | Television programme | Frauen | Women | USA | United States |
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