Real-world Eye-tracking in Face-to-face, Web and SAQ Modes
Eye-tracking is becoming a popular testing tool to understand how different forms of asking questions influence respondents’ answers. Until now, due to the ease of eye-tracking on PC, this method has almost exclusively been used to test questions in web/PC mode. Our paper extends the application of eye-tracking to other modes with a visual component, including self-administered paper and pencil (SAQ) and face-to-face with show-cards (PAPI) in a realistic interview set up. The current article reports on a feasibility study of using a real-world eye-tracker to measure visual attention in the modes with visual component.
Year of publication: |
2013-06-13
|
---|---|
Authors: | Kaminska, Olena ; Foulsham, Tom |
Institutions: | ESRC Research Centre on Micro-Social Change, Institute for Social and Economic Research (ISER) |
Saved in:
freely available
Saved in favorites
Similar items by person
-
Understanding sources of social desirability bias in different modes: evidence from eye-tracking
Kaminska, Olena, (2013)
-
Real-world eye-tracking in face-to-face, web and SAQ modes
Kaminska, Olena, (2013)
-
Understanding sources of social desirability bias in different modes: Evidence from eye-tracking
Kaminska, Olena, (2013)
- More ...