Realising opportunities in the premium automotive market via context-oriented new product positioning
Year of publication: |
2012
|
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Authors: | Löffler, Michael ; Decker, Reinhold |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 5/6, p. 716-732
|
Subject: | Produktentwicklung | New product development | Markteintritt | Market entry | Zahlungsbereitschaftsanalyse | Willingness to pay | Kfz-Industrie | Automotive industry |
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