Realism also rules ok: scientific paradigms and case research in marketing
Year of publication: |
2004
|
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Authors: | Perry, Chad |
Published in: |
Applying qualitative methods to marketing management research. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-1660-8. - 2004, p. 45-57
|
Subject: | Theorie | Theory | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics | Wissenschaft | Science |
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