Realistic skin vs. flawless skin : explicating the appeal of retouch-free advertising among Chinese women
Year of publication: |
2023
|
---|---|
Authors: | Yang, Tingting ; Lou, Chen ; Tandoc, Edson C. <Jr.> |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 8, p. 1315-1351
|
Subject: | consumer behavior | corporate moral responsibility | disclaimer | ideal beauty | retouching | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Frauen | Women | China | Corporate Social Responsibility | Corporate social responsibility | Ethik | Ethics |
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