Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
| Year of publication: |
2010
|
|---|---|
| Authors: | Abela, Andrew |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 19.2010, 2, p. 155-155
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Start‐ups | Entrepreneurs | Management effectiveness | Brands | Corporate branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610421011033520 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896151