Realizing business model innovation : a strategic approach for business unit managers
Martin Trapp
| Year of publication: |
2014
|
|---|---|
| Authors: | Trapp, Martin |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Geschäftsmodell | Business model | Innovationsmanagement | Innovation management | Strategisches Geschäftsfeld | Strategic business unit | Großunternehmen | Large firm | Großbetrieb | Strategische Geschäftseinheit |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 184 S. graph. Darst., Tab 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss., 2013 |
| Notes: | 201403 |
| ISBN: | 3-658-05093-4 ; 978-3-658-05093-1 ; 978-3-658-05094-8 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252245