Reaping value-added benefits from crowdfunders : what can we learn from relationship marketing?
Year of publication: |
2014
|
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Authors: | Macht, Stephanie A. |
Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 23.2014, 7/8, p. 439-460
|
Subject: | Crowdfunding | Vertrauen | Confidence | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
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