Reassessing product line breadth effectiveness : the role of heterogeneity, moderation, and cumulative effects
Dean Charles Hugh Wilkie, Abas Mirzaei, Ngoc Pham, Lester W. Johnson
| Year of publication: |
2022
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|---|---|
| Authors: | Wilkie, Dean C. H. ; Mirzaei, Abas ; Pham Ngoc Thien Anh ; Johnson, Lester W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 434-447
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| Subject: | Cumulative performance | Heterogeneity | Product attribute difference | Product equity | Product line breadth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325627