Reassessing retailers' usage of partially comparative pricing
Year of publication: |
2013
|
---|---|
Authors: | Mohammed, Shazad Mustapha ; Miniard, Paul W. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 22.2013, 2 (12.4.), p. 172-179
|
Saved in:
Saved in favorites
Similar items by person
-
Reassessing retailers' usage of partially comparative pricing
Mohammed, Shazad Mustapha, (2013)
-
Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W., (2013)
-
Mohammed, Shazad Mustapha, (2006)
- More ...