Rebalancing the market power : manufacturer and retailer brands in the German food retail market
Year of publication: |
October-December 2015
|
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Authors: | Bielig, Andreas |
Published in: |
International journal of management and economics. - Warsaw, ISSN 2299-9701, ZDB-ID 2816891-4. - Vol. 48.2015, p. 21-44
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Subject: | manufacturer brands | retailer brands | market structure | market power | food retail | Marktmacht | Market power | Lebensmitteleinzelhandel | Food retailing | Markenführung | Brand management | Markenartikel | Brand | Deutschland | Germany | Marktstruktur | Market structure | Einzelhandel | Retail trade | Markenimage | Brand image | Lebensmittelhandel | Food trade |
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