Rebranding a federation : insights from the UK co-operative movement
Eric Calderwood; Paul Freathy
| Year of publication: |
2014
|
|---|---|
| Authors: | Calderwood, Eric ; Freathy, Paul |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 1/2, p. 90-116
|
| Subject: | rebranding | retail | co-operative movement | brands | The Co-operative Group | Gewerkschaft | Trade union | Genossenschaft | Cooperative | Einzelhandel | Retail trade | Genossenschaftsbewegung | Cooperative movement | Großbritannien | United Kingdom | Markenführung | Brand management | Verbrauchergenossenschaft | Consumer cooperative |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338663