Rebranding of destination quality through wellness tourism
Monika Barnwal, Bushra Choudhary, Vijay Kumar, Abdul Qadir
| Year of publication: |
2022
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|---|---|
| Authors: | Barnwal, Monika ; Choudhary, Bushra ; Kumar, Vijay ; Qadir, Abdul |
| Published in: |
International Journal of Hospitality and Event Management. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-0491, ZDB-ID 3004225-2. - Vol. 2.2022, 3/4, p. 247-260
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| Subject: | rebranding | destination quality | wellness tourism | sustainability | tourist destination | Destinationsmanagement | Destination management | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Gesundheitstourismus | Health tourism | Tourismusregion | Tourism destination | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJHEM.2022.130751 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014308021