Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Dick Martin
| Year of publication: |
[2007]
|
|---|---|
| Authors: | Martin, Dick |
| Institutions: | AMACOM (contributor) |
| Publisher: |
New York : AMACOM, American Management Association |
| Subject: | Internationale Wirtschaftsbeziehungen | International economic relations | Internationaler Markteintritt | International market entry | Wettbewerbsstrategie | Competitive strategy | Multinationales Unternehmen | Transnational corporation | Reputation | Markenartikel | Brand | Lebensstil | Lifestyle | Amerikanisch | American | Kritik | Criticism | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | 296 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace |
| ISBN: | 978-0-8144-7333-7 ; 0-8144-7333-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535415