Recalling Mixed Emotions : How Did I Feel Again?
Year of publication: |
2008
|
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Authors: | Aaker, Jennifer ; Drolet, Aimee ; Griffin, Dale W. |
Publisher: |
[S.l.] : SSRN |
Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity |
Extent: | 1 Online-Ressource (40 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2007 erstellt |
Other identifiers: | 10.2139/ssrn.1088126 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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