Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Year of publication: |
2013
|
---|---|
Authors: | Laroche, Michel ; Park, Seong-yeon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 955-957
|
Subject: | Internationales Marketing | International marketing | Globalisierung | Globalization | Tokio | Tokyo | 2010 |
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