Recent developments in dynamic advertising research
Year of publication: |
2012
|
---|---|
Authors: | Huang, Jian ; Leng, Mingming ; Liang, Liping |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 220.2012, 3, p. 591-609
|
Publisher: |
Elsevier |
Subject: | Advertising | Dynamics | Nerlove–Arrow | Vidale–Wolfe | Lanchester | Diffusion |
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