Recherches et expériences - La personnalité des marques : une contribution réelle à leur gestion ?
Year of publication: |
2006
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Authors: | Ambroise, Laure |
Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 2006, 207, p. 25-42
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Saved in:
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