Rechnergestütztes Individualmarketing
Alexander Thun
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Thun, Alexander |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Distanzhandel | Distance selling | Individualmarketing | Informationstechnik | Electronic Commerce |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [gbv.de] |
| Extent: | XXI, 314 S., S. XXIII - XLVI Ill., graph. Darst. |
|---|---|
| Series: | Schriften zur Wirtschaftsinformatik. - Frankfurt, M. : Lang, ISSN 0946-1949, ZDB-ID 1224982-8. - Vol. 18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Osnabrück, Univ., Diss., 2007 |
| ISBN: | 978-3-631-56854-5 ; 3-631-56854-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417710