Reciprocal effects of the corporate reputation and store equity of retailers
Year of publication: |
2013
|
---|---|
Authors: | Swoboda, Bernhard ; Berg, Bettina ; Schramm-Klein, Hanna |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 447-459
|
Subject: | Reciprocity | Customer-based corporate reputation | Customer-based retail store equity | Store loyalty | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Reputation |
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