Reciprocity in corporate social responsibility and channel performance : do birds of a feather flock together?
Year of publication: |
2013
|
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Authors: | Luo, Xueming ; Zheng, Qinqin |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 118.2013, 1, p. 203-213
|
Subject: | Channel performance | CSR reciprocity | Market competition | Corporate Social Responsibility | Corporate social responsibility | Vertriebsweg | Distribution channel | Austauschtheorie | Social exchange theory | Wettbewerb | Competition | Unternehmenserfolg | Firm performance |
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