Recognition and cross-cultural communications as motivators for charitable giving : a field experiment
Dyana P. Mason
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Mason, Dyana P. |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 45.2016, 1, p. 192-204
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| Subject: | charitable giving | nonprofit | cross-cultural | fundraising | field experiment | Fundraising | Nonprofit-Organisation | Nonprofit organization | Wohltätigkeit | Charity | Motivation | Feldforschung | Field research | Gemeinnützige Organisation | Charitable organization | Experiment | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0899764015576408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452026