Recognizing consumer issues in DTC pharmaceutical advertising
Marla B. Royne and Susan D. Myers
| Year of publication: |
2008
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|---|---|
| Authors: | Stafford, Marla Royne ; Myers, Susan D. |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 42.2008, 1, p. 60-80
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| Subject: | Direktmarketing | Direct marketing | Arzneimittel | Pharmaceuticals | Werbebeschränkung | Advertising regulation | Verbraucherschutz | Consumer protection | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003751236