Recollections: Dr. Robert F. Lusch
Year of publication: |
2020
|
---|---|
Authors: | Varadarajan, Rajan |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 3, p. 319
|
Subject: | Distinguished marketing scholar | marketing legend | dean | mentor | role model | Marketing | Ökonomen | Economists | USA | United States | Marketingtheorie | Marketing theory |
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