Reconceptualising buyer behaviour in the digital era : an emergent journey
Year of publication: |
2017
|
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Authors: | Scott, Peter ; Scott, Tamsin ; Stokes, Peter ; Moore, Neil ; Smith, Simon ; Rowland, Caroline ; Ward, Antony |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 2, p. 165-179
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Subject: | customer journey model | CJM | digital marketing | buyer behaviour | retail | internet | social media | consumer behaviour | conceptual model | digital era | Digitalisierung | Digitization | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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