Reconciling Franchisor and Franchisee : a planar biobjective competitive location and design model
Year of publication: |
2005
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Authors: | Fernández, José ; Tóth, Boglárka ; Plastria, Frank ; Pelegrín, Blas |
Published in: |
Recent advances in optimization. - Berlin : Springer, ISBN 978-3-540-28257-0. - 2005, p. 375-398
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Subject: | Franchising | Betriebliche Standortwahl | Firm location choice | Betriebswirtschaftliches Ziel | Corporate objective | Nichtlineare Optimierung | Nonlinear programming | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Theorie | Theory |
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