Reconciling Performance and Interpretability in Customer Churn Prediction using Ensemble Learning based on Generalized Additive Models
Year of publication: |
2012-08
|
---|---|
Authors: | BOCK, K. W. DE ; POEL, D. VAN DEN |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | Database marketing | customer churn prediction | ensemble classification | generalized additive models (GAMs) | GAMens | model interpretability |
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