Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 February 2023
editors: Nita Umashankar, Monika Lisjak
| Alternative title: | AMA educators proceedings volume 34 |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Umashankar, Nita (ed.) ; Lisjak, Monika (ed.) |
| Institutions: | AMA Winter Academic Conference <2023, Online> ; AMA Winter Academic Conference <2023, Nashville, Tenn.> ; American Marketing Association (issuing body) |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Digitalisierung | Digitization | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Verkauf | Selling | Marketing |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285539