Reconsideration of new product development planning based on the relationship between product complexity and product lifetime : the case of the Korean mobile phone market
Year of publication: |
2024
|
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Authors: | Yoon, Jungsub ; Oh, Dong-hyun ; Oh, Yoonhwan ; Lee, Jeong-dong |
Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 36.2024, 2, p. 306-318
|
Subject: | mobile phone | Product complexity | product lifetime | product portfolio | Produktentwicklung | New product development | Mobiltelefon | Mobile phone | Südkorea | South Korea | Produktivität | Productivity | Mobilkommunikation | Mobile communications | Produktmanagement | Product management | Produktgestaltung | Product design |
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