Reconsidering the problem of data equivalence in international marketing research
Year of publication: |
2006
|
---|---|
Authors: | Salzberger, Thomas ; Sinkovics, Rudolf R. |
Other Persons: | Salzberger, Thomas (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 23.2006, 4, p. 390-417
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Data analysis | Set theory | Measurement | Cross‐cultural studies |
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