Recovery strategies of a micro restaurant in Nigeria : implications on customer satisfaction and loyalty
Year of publication: |
2023
|
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Authors: | Agu, Agu Godswill |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 24.2023, 3, p. 363-383
|
Subject: | customer loyalty | customer satisfaction | failure severity | justice theory | micro restaurant | Service recovery strategies | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Nigeria |
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