Recruitment advertising as an instrument of employer branding : a linguistic perspective
Jolanta Łącka-Badura
| Year of publication: |
2015
|
|---|---|
| Authors: | Łącka-Badura, Jolanta |
| Publisher: |
Newcastle upon Tyne : Cambridge Scholars Publishing |
| Subject: | Personalbeschaffung | Recruitment | Firmenimage | Corporate reputation | Linguistik | Linguistics | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 238 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4438-7654-4 ; 1-4438-7654-2 |
| Classification: | Personalwesen ; Sprachwissenschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011303107