Recruits' corporate brand co-creation experiences of the Finnish military forces
Year of publication: |
2012
|
---|---|
Authors: | Juntunen, Mari ; Juntunen, Jouni ; Autere, Vesa |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 15.2012, 2, p. 88-104
|
Subject: | Finnland | Finland | Markenführung | Brand management | Personalbeschaffung | Recruitment | Militär | Armed forces | Markenarchitektur | Brand architecture |
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