Red light, green light : color priming in financial decisions
Year of publication: |
2012
|
---|---|
Authors: | Kliger, Doron ; Gilad, Dalia |
Published in: |
The journal of socio-economics. - Amsterdam [u.a.] : Elsevier, ISSN 1053-5357, ZDB-ID 30220-X. - Vol. 41.2012, 5, p. 738-745
|
Subject: | Entscheidung unter Unsicherheit | Decision under uncertainty | Anstrichmittel | Paints | Anlageverhalten | Behavioural finance | Experiment |
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