Red tsars and iron ladies : exploring the role of marketing forces in the construction of political heroism
Georgios Patsiaouras and James Fitchett
| Year of publication: |
2023
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|---|---|
| Authors: | Patsiaouras, Georgios ; Fitchett, James |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 1, p. 119-140
|
| Subject: | heroes | institutions | marketing | politics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221137734 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230881