Redefining brand globalness : an interpretive inquiry
Year of publication: |
2024
|
---|---|
Authors: | Kashif, Muhammad ; Udunuwara, Maduka |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 3, p. 362-377
|
Subject: | Markenführung | Brand management | Globalisierung | Globalization | Markenartikel | Brand | Welt | World |
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