Redefining marketing rules through smart devices
Year of publication: |
2023
|
---|---|
Authors: | Bathla, Devesh ; Ahuja, Raina |
Published in: |
Enhancing customer engagement through location-based marketing. - Hershey, PA : IGI Global, ISBN 978-1-6684-8178-3. - 2023, p. 217-229
|
Subject: | Marketingmanagement | Marketing management | Innovation | Digitalisierung | Digitization |
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