Redemption time for coupons with limited duration : role of regulatory focus and product type
Year of publication: |
2019
|
---|---|
Authors: | Wang, Jing ; Huang, Wei |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 2, p. 125-138
|
Subject: | Coupon | redemption time | product type | regulatory focus | regulatory fit | Regulierung | Regulation | Verkaufsförderung | Sales promotion | USA | United States | Theorie | Theory | Kundenbindungsprogramm | Loyalty program |
-
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman, (2014)
-
Keeling, Debbie Isobel, (2013)
-
Direct-Mail-Couponing : eine empirische Untersuchung der langfristigen Absatzwirkung
Kaiser, Thomas, (2014)
- More ...
-
Cruise dynamic pricing based on SARSA algorithm
Wang, Jing, (2021)
-
Efficiency performance of fertilizer use in arable agricultural production in China
Huang, Wei, (2018)
-
Wright, Chris F., (2019)
- More ...