Reducing assortments without losing business : key lessons for retailers and manufacturers
Laurens Sloot and Peter Verhoef
Year of publication: |
2011
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Authors: | Sloot, Laurens ; Verhoef, Peter |
Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - Vol. 3.2011, 2, p. 26-33
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