Reducing buyers' uncertainty about taste-related product attributes
Panos M. Markopoulos and Eric K. Clemons
| Year of publication: |
2013
|
|---|---|
| Authors: | Markopoulos, Panos M. ; Clemons, Eric K. |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 2, p. 269-299
|
| Subject: | consumer uncertainty reduction | information dissemination | product ratings | product review variance | Theorie | Theory | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Produktqualität | Product quality | Produktivität | Productivity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243625