Reducing risk in foreign market entry strategies : standardization versus modification
Maktoba Omar; Marc Porter
| Year of publication: |
2011
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|---|---|
| Authors: | Omar, Maktoba ; Porter, Marc |
| Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 21.2011, 4, p. 382-396
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| Subject: | Internationaler Markteintritt | International market entry | Wettbewerbsstrategie | Competitive strategy | Betriebsgröße | Firm size | Länderrisiko | Country risk | Kulturelle Identität | Cultural identity | Multinationales Unternehmen | Transnational corporation | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305496