Reducing the optimal to a useful number of clusters for model-based clustering
Year of publication: |
2010
|
---|---|
Authors: | Hattum, Pascal van ; Hoijtink, Herbert |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 2, p. 139-154
|
Subject: | Marktsegmentierung | Market segmentation | Kundenanalyse | Customer analysis | Wohnungsmarkt | Housing market | Niederlande | Netherlands |
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