Reducing uncertainty in the emerging market entry process : on the relationship among international experiential knowledge, institutional distance, and uncertainty
Year of publication: |
2012
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Authors: | Hilmersson, Mikael ; Jansson, Hans |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 4, p. 96-110
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Subject: | Internationaler Markteintritt | International market entry | Risikomanagement | Risk management | Wissen | Knowledge | Institutionelle Infrastruktur | Institutional infrastructure | Globalisierung | Globalization | KMU | SME | EU-Mitgliedschaft | EU membership | Russland | Russia | China |
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