Reevaluating green marketing: a strategic approach
| Year of publication: |
2001
|
|---|---|
| Authors: | Polonsky, Michael Jay ; Rosenberger, Philip III |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 44.2001, 5, p. 21-30
|
| Publisher: |
Elsevier |