Reevaluating Green Marketing: A Strategic Approach - A complex and integrated strategic tool, "true" green marketing has moved beyond the simple ecological posturing of 20 years ago.
Year of publication: |
2001
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Authors: | Polonsky, Michael Jay ; Rosenberger III, Philip J. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 44.2001, 5, p. 21-30
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